Business in the New Japan
by James Day Hodgson, Yoshihiro Sano, and John L. Graham
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Rowman & Littlefield Publishers, Inc., 2nd edition 2007, ISBN 074255533X
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The best book ever written on Japanese business negotiating behavior. It provides a fair, precise, well-balanced analysis of often irrational, profoundly culture-bound, and sometimes enigmatic Japanese behavior. Very highly recommended not only to Western businesspeople, but perhaps to Japanese businesspeople…
Hiroshi Kimura, International Research Center for Japanese Studies, Kyoto
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Deep insight. Easy reading. Neophyte or old hand, you’ll learn much for your next negotiation in Tokyo. The authors’ unique collaboration has produced a book that’s indispensable for anyone doing business with the Japanese.
Louis T. Wells, Harvard Business School
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The authors have built a bridge over the Pacific Basin. Taken seriously, it can help foster mutual understanding and economic growth.
Peter V. Ueberroth
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In this practical and insightful guide, the authors offer an excellent explanation of Japanese negotiation techniques and provide down-to-earth advice about carrying out effective meetings with Japanese business professionals. The readable volume is highly recommended for any Westerner interested in learning about Japan’s business culture.
Choice
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Seldom does one come across a book that so successfully bridges the world of theory and the world of practice. The authors not only prove that academic research and practical knowledge can be melded together, but in the process they also provide us with insights and guidelines that would take any individual businessperson a lifetime of experience to gain.
Richard P. Bagozzi, University of Michigan
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